If you are running an online business, you certainly need to have a mobile presence. It should be comfortable for people to use your site not just on the desktop but also on a Smartphone or Tablet. With more and more people making use of their mobiles, while ‘on the go’ to interact, find information and share, tapping into such an audience will be hugely beneficial for your business.
How Will Having A Responsive Website Improve Your Business?
It will popularize your brand and increase your site’s conversions. Earlier online business owners had two versions of their site, one for the desktop and another for mobile devices. This is no longer necessary with the arrival of responsive website design, which changes the screen resolution according to the screen size of the device on which it is displayed. It eliminates the need to manage or do updates to different sites, which saves time and efforts with a single update which is reflected throughout the site. Maintenance work is made easy as there are no server-side components to manage. You just have to make a change to the CSS of the site’s pages and change the way it looks on any particular device.
Having a responsive site will bring a lot benefit to your business. Your SEO rankings will be lost otherwise, because Google gives higher ranks to sites that are responsive. When you look into your Google Analytics report, you can see data of users coming from both desktop and mobile devices, thus getting consolidated information on site usage and traffic.
Since the mobile and desktop versions of your site have the same URL, you can also see how many people have liked, shared or tweeted your site’s pages from both sources. In order to bring all the benefits of a responsive site to your online business, you don’t need to implement any big software or use any new technology. Just knowing how to work with HTML and CSS is enough. Implement rules in CSS that change the site’s screen size to that of the user’s device and that is enough to make it responsive.
Responsive websites have been adopted by businesses of all size of operations all over the internet. If you don’t implement it, you will certainly be losing on an advantage and you can be sure that your competitors in the market have it to catch people surfing for their products or services on mobile devices. Catch on the action by turning your site into a responsive one right away.